Death of the Ultra Boost.

2019 Adidas Air Force 1 All Star Basketball Blog Chuck Taylor Converse Design fashion Nike Running sneakerhead Sneakers Streetwear Ultra Boost

Since 2015, I have been an avid supporter of the Adidas Ultra Boost. My first pair was the solar red and black 1.0 and I even caught them on sale (now they got for at least $400 brand new) but that is not the point. The point is that they were stylish, comfortable and a bit expensive but not so much so to make them seem unreasonably priced.

Now it is 2019 and five iterations later, Adidas have decided to completely revamp the shoe that may have singlehandedly saved the brand, Yeezy be damned! What's the outcome? The catastrophe that you see in the image to the right or above depending on how you're viewing this post. I don't know what to make of these and i'm even more shocked that they got passed the ideation phase, let alone to carry the Ultra Boost moniker. If these were some random new model, I would just ignore them and all of their unremarkable glory and keep it pushing but nah, B.

To be fair, the three stripes have been struggling to keep the current Ultra Boost silhouette fresh while retaining the allure that made it a favorite among faux athletes and average ass folk alike. The 1.0 was the best looking in my not so modest opinion, the 2.0 were not to my liking, the 3.0 was better and the 4.0 is just forgettable. I did see the design inspiration for these and the language of "deconstructing" the current version and putting them back together and that all sounds great but these are trash. 

Remember when Nike tried to remake the Air Force 1 in the late 90's early 2000's or the redesigned Chuck Taylors called the "All Star 2000"? The Air Force 1's were so bad that I couldn't even find them on the internet. Pretty sure Nike had all images removed and any inventory burned. As for the All Star 2000, here is a link if you want to see for yourself (https://poshmark.com/listing/523b7ef19bfb394551018e0d).

Adidas should use this as a cautionary tale. You've found a design that works, just stick to it. 


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